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It's a car key store in a box.

Introducing the Retail Optical Key Scanner (ROKS)

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CKE Retail Optical Key Scanner with Awards

STOP SENDING CUSTOMERS TO DEALERSHIPS FOR CAR KEYS. NOW THEY CAN COME TO YOU.

Our Retail Optical Key Scanner (ROKS) makes offering high-profit key replacement easier than ever. Offer standard edge-cut and high-security automotive keys with little-to-no investment in equipment, zero inventory, and no training.


INDUSTRY'S BEST COVERAGE

No other partner gives you more vehicle coverage.


It's easy.

Let's go!

REPLACE ALMOST ANY KEY


The Retail Optical Key Scanner (ROKS) is designed with retailers in mind. Hosted on a small countertop device, our unique image technology makes previous key cutting programs obsolete.

JUST 2 EASY STEPS



Pick

DIP

Dip your customer’s existing key. ROKS will take a picture of the key blade.

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SHIP

We’ll ship you a new key that’s already cut.

CKE Retail Optical Key Scanner with Awards

PAIR KEYS WITH THE NEW UNIVERSAL EZ INSTALLER™


Now your customers can easily “pair” keys on their own using an app on their phone. Compatible with thousands of vehicle makes and models, EZ Installers allow retailers to offer high-value automotive keys without the need for expensive programming equipment.

POWERED BY INDUSTRY-UNIQUE TECHNOLOGY

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Universal Car Keys

Our keys are uniquely universal—dramatically reducing inventory cost and complexity. Universal key design combines the capabilities of over 600 OEM devices into two dozen keys, providing coverage for most of the 250,000,000 cars on the road today.

Learn more

EZ installer

EZ Installers™

Our EZ Installers™ simplify key pairing. Just plug the small device into the vehicle’s diagnostic port to pair new keys in just a few minutes—no tools required. These devices are available for many of the products in our universal key line, and more are coming soon.

Learn more

You Will Love it

YOU'LL LOVE IT:

  • High margins
  • Little-to-no tools or inventory
  • Industry's best vehicle coverage
  • Minimal employee training
  • Additional foot traffic in your stores
  • User interface allows for consumer self-assessment of product application and availability
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THEY'LL LOVE IT:

  • Save the time, expense, and hassle of a dealership service appointment
  • Save up to 70% off dealership prices
  • Convenience of keys replaced in minutes

THE FUTURE OF KEY REPLACEMENT


For 30 years, only dealerships could replace car keys. With prices topping $400 or more, consumers are desperate for alternatives. With Car Keys Express and ROKS, replacing car keys can be easy—at your store. Make it your new fastest-growing category.

Enter the multibillion-dollar key replacement industry. It’s easy.


MORE CARS, FEWER KEYS.

Suppliers of retail key programs make a lot of promises about vehicle coverage. Vehicles in operation (VIO) data helps you cut through the clutter, so you can get to the truth about how many vehicles a vendor’s program covers. Automotive key technology has evolved dramatically in recent years. Our unique products like Universal Keys and EZ Installers are creating a new multi-billion dollar opportunity for retailers. An opportunity this big deserves specialized expertise from the proven worldwide leader in automotive key innovation. And since we manufacture our own keys, you get unlimited scalability, and lower prices.

Our new video shows how you can maximize vehicle coverage with the right product selection.

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