LOUISVILLE, KY, February 6, 2019 — Car Keys Express, the world-leader in automotive key replacement, has unveiled the first ever “do-it-yourself” transponder key replacement solution, Simple™ Key Classic. The consumer-friendly product includes a blank transponder key and EZ Installer™. The keyblade can be cut anywhere house keys can be cut. Consumers then consumer pair the key to their vehicle by inserting the EZ Installer™ into their vehicle’s onboard diagnostic port. Pairing takes just minutes—no tools or assistance required.

Simple™ Key Classic turns the automotive key replacement model on its head by removing the time, expense, and hassle of a dealership service appointment. Car Keys Express has simplified transponder key replacement, allowing retailers already cutting keys to offer this service without investing in expensive programming equipment or additional training for employees. In addition to making key replacement more convenient, Simple™ Key Classic is also a cost-effective spare for an expensive remote key or smart key.

“For decades, carmakers have enjoyed a virtual monopoly on the replacement key and remote consumer market. Simple™ Key Classic is the newest product in our retail portfolio that provides retailers the opportunity to enter this multibillion-dollar industry,” said Mark Lanwehr, Founder and CEO of Car Keys Express. “Recent advances in our keys and tools have simplified key replacement, allowing retailers to offer customers automotive keys using their existing equipment—at a fraction of dealership prices.”

Simple™ Key Classic Features: 3-year, “better-than-OEM” warranty. Proprietary EZ Installer™ for “do-it-yourself” vehicle pairing. FFC-certified.

Three Models of the Simple™ Key Classic are currently available, with additional keys in development to be released later in 2019. Retailers interested in learning more can contact Kirk Stewart, Car Keys Express Retail Marketing Director or visit CarKeysExpress.com/Simple-Key-Classic.

About Car Keys Express

Car Keys Express is a global leader in discount, automotive key replacement for businesses and consumers. The company invented the world's first Universal Car Remote and Universal Car Keys and is the only company that manufactures a full line of aftermarket versions of modern car keys, like remote keys and smart keys. Car Care Express, a division of Car Keys Express, offers mobile vehicle reconditioning service for businesses and consumers. Founded in 2002, Car Keys Express is recognized for excellence in the industry, winning Inc. Magazine’s, “Inc. 5000” Award in 2016, 2017, 2018, and 2019, AAPEX "Best New Product" Award in 2015 and 2019, EY Entrepreneur of the Year® for Manufacturing in 2017, and 2017 Business of the Year by Business First Magazine. To learn more, visit www.CarKeysExpress.com.